Neil Lazarus at Honest Reporting

Honest Reporting logo

Melanie Phillips ¦ Danny Seaman ¦ Jonathan Rynhold ¦ Neil Lazarus ¦ Elliot Chodoff ¦ Joe Hyams ¦ Avital Leibovich ¦ Khaled abu Toameh

Thinking on Your Feet
Answering the Hard Questions

Neil Lazarus, Internationally acclaimed expert in the field of Middle East, Israel advocacy and effective communication training.


Neil LazarusNeil Lazarus

Speak the language of the audience. Remember who you are talking to.

It’s not enough to be right. You have to express why you’re right.

We need to be much more efficient in marketing than in hasbara.

C.H.A.R.M.‡‡ stands for:

  • Contradict
  • HighlightWeaknesses
  • Answer
  • Reframe
  • Message

←previous ¦ next→

Melanie Phillips ¦ Danny Seaman ¦ Jonathan Rynhold ¦ Neil Lazarus ¦ Elliot Chodoff ¦ Joe Hyams ¦ Avital Leibovich ¦ Khaled abu Toameh


‡‡ I won’t spoil it for you. Check out Digital Diplomats to see what he means.

About David Guy

B.A./B.C.A. (Communication and Media Arts) University of Wollongong, AUSTRALIA M.A. in Government (Diplomacy and Conflict Studies) Inter Disciplinary Center, Herzliya, ISRAEL Twitter @5MFI
This entry was posted in 5MFI Blog. Bookmark the permalink.