Thinking on Your Feet
Answering the Hard Questions
Neil Lazarus, Internationally acclaimed expert in the field of Middle East, Israel advocacy and effective communication training.
Speak the language of the audience. Remember who you are talking to.
It’s not enough to be right. You have to express why you’re right.
We need to be much more efficient in marketing than in hasbara.
C.H.A.R.M.‡‡ stands for:
‡‡ I won’t spoil it for you. Check out Digital Diplomats to see what he means.